Jan 24 2019
As Instagram starts to crack down on fraudulent influencer activity, what trends are the real influencers pursuing this year?
Brands looking to work with influencers would do well to study what influencers are most interested in talking about this year.
The results are disappointing for the tech industry. A new report from Boston, Mass.-based influencer marketing platform Mavrck looks […]
Jan 24 2019
Celebrity endorsement marketing strategies go back as far as the concept of celebrities. In the early 1900s Mark Twain co-branded pens and Ty Cobb had his own tobacco. The allure of a product endorsed by a famous person was powerful then, and that attraction continues today.
The benefit of a celebrity starring in a commercial or print ad […]
Jan 17 2019
UK celebs and social media influencers have pledged to increase transparency around any products they endorse online after warnings from the Competition and Markets Authority (CMA).
Sixteen leading influencers – including singers, reality TV stars and models – have formally committed to the CMA that they will make it clear when they are pushing a product […]
Apr 27 2018
You should make sure that decision makers and key people in your organisation are aware that the law is changing to the GDPR. They need to appreciate the impact this is likely to have and identify areas that could cause compliance problems under the GDPR. It would be useful to start by looking at […]
Aug 18 2017
Lebanese alternative rock band Mashrou’ Leila’s vision of the Middle East today is an amalgam of varied and sometimes contradictory influences, from the historical to the political.
“Worms sculpt my body now/ The earth cradles my skin/ Why’d you sell me to the Romans?”
So sings lead vocalist Hamed Sinno in his group’s latest single “Roman,” named for […]
Aug 18 2017
Finnish agency hasan & partners teamed up with Paola Suhonen, a well-known fashion designer in the country, to create a “Maternity Wear for a 12-Year-Old” campaign to raise awareness of the problem of childhood pregnancy in developing countries and drive donations to children’s rights organization Plan International.
Suhonen’s “Hamptons” collection of maternity wear includes the type of bold colors […]
Mar 30 2017
To build a plaque of value an of substance one needs to go back into history to re-imagine the events that happened that enabled us arrive at the current state. Ghana has had its own serving on rich history, battles, speeches, colonialism, independence and all these events grant us creative power in coded form.The Ghana […]
Mar 09 2017
BETC Sao Paulo has created an app that counts the number of times a woman is interrupted by a man (or anyone really). Woman Interrupted launched today in celebration of International Women’s Day and is available for download on Apple’s app store.
The agency created the app after coming across a 2014 George Washington University study that found […]
Mar 08 2017
As the world celebrates women we at tag would like to do same in our own small way. Its been years of consistent work with determination and sacrifice and we couldn’t achieved any of our successes without our women. They do more!
When women have a voice it is mostly a voice for others rather than themselves, […]
Feb 22 2017
In these dark and divisive times, it’s becoming increasingly common for people to take to social media to bemoan the failings of their political, economic, and social landscape. With these platforms so easily accessible, everyone’s Twitter, Facebook, and Instagram becomes a virtual soapbox. But aside from exercising personal demons and filling us with the warm […]