Mar 30 2017
To build a plaque of value an of substance one needs to go back into history to re-imagine the events that happened that enabled us arrive at the current state. Ghana has had its own serving on rich history, battles, speeches, colonialism, independence and all these events grant us creative power in coded form.The Ghana […]
Mar 09 2017
BETC Sao Paulo has created an app that counts the number of times a woman is interrupted by a man (or anyone really). Woman Interrupted launched today in celebration of International Women’s Day and is available for download on Apple’s app store.
The agency created the app after coming across a 2014 George Washington University study that found […]
Mar 08 2017
As the world celebrates women we at tag would like to do same in our own small way. Its been years of consistent work with determination and sacrifice and we couldn’t achieved any of our successes without our women. They do more!
When women have a voice it is mostly a voice for others rather than themselves, […]
Feb 22 2017
In these dark and divisive times, it’s becoming increasingly common for people to take to social media to bemoan the failings of their political, economic, and social landscape. With these platforms so easily accessible, everyone’s Twitter, Facebook, and Instagram becomes a virtual soapbox. But aside from exercising personal demons and filling us with the warm […]
Feb 17 2017
The first quarter of a new year is a time to set goals, reflect and look at a new calendar year, but it’s also the start of a new cultural year.
There’s CES, the Super Bowl and SXSW, to rattle off a few events. As the head of an experiential marketing agency, it’s an exciting time […]
Feb 16 2017
Ikea is out with some incredibly practical advertising, offering suggestions on how to make the most of small living spaces with clever, compact approaches to interior design.
Instead of a bed, use kitchen cabinets as a platform for your mattress, squeezing more storage space out of your tiny room. Use pegboards to hang some clothes, and […]
Feb 15 2017
Diesel and David LaChapelle Offer Joyous Resistance With the Flamboyant ‘Make Love Not Walls’ Campaign
How do you break through an imposing wall of hate?
With wild ballet dancing, same-sex kissing and an inflatable, rainbow-colored love-tank, of course!
Fashion brand Diesel revels in diversity with its spring-summer “Make Love Not Walls” campaign, which was developed with Anomaly Amsterdam and includes a rousingly memorable short film by David LaChapelle.
An Andy Warhol protégé, the celebrated […]
Feb 14 2017
This summer will mark the 10th anniversary of Cadbury’s “Gorilla,” one of the earliest viral advertising hits of the YouTube age.
A decade later, the online spot—from Fallon London and director Juan Cabral—remains a high point of randomly brilliant advertising, revered for its embrace of pure entertainment over product sell, and its inexplicable yet joyfully hilarious […]
Feb 13 2017
Released on the very day that Trump signed the executive order banning Muslim countries from entering the U.S., a Danish ad with an entirely different message has quickly gone viral.
Created by Copenhagen-based & Co for Danish TV station TV2, the three-minute film plays on the traditional “us versus them” narrative and highlights the implicit bias […]
Feb 06 2017
One big question going into Super Bowl LI was whether advertisers would offer viewers a release from the suffocating political tension of the times, or try to address the issue of the country’s divisiveness head on.
In the end, they did both.
There were a number of strong comic spots in Sunday’s telecast on Fox, and three of […]